
I’m Adam, Founder & Principal Consultant at Apollo. Our mission is simple: Accelerate the shift to a safer, more trusted, and sustainable food system through smarter food safety and quality
I founded Apollo because I’ve seen what happens when innovation moves faster than the systems protecting them.
Our food system is at a turning point. Climate change, sustainability, and shifting consumer trust requiring that we rethink how we produce, launch, and scale food.
FoodTech has the power to transform the food system for the better. This can happen faster when food safety, quality, and trust keep pace with that innovation.
With over 20 years of experience, most recently leading food safety and quality across 17 countries for HelloFresh at their pivotal growth stage, I’ve seen how the right systems not only protect your product and brand; they help you launch and scale faster, and keep customers coming back.
I’ve always loved building systems and solving problems. At Apollo, we channel that passion into creating tools and processes that grow with you, making food safety the engine for successful launches, growth, and lasting consumer trust.


Why the name 'Apollo'
Why the Name Apollo
The Apollo space missions pushed boundaries, solved complex problems, and set the standard for precision and progress. The first food safety system - HACCP - was also developed in the 60s for NASAs Apollo program, and is the foundation for modern food safety.
At Apollo, we honour that legacy by bringing the same spirit of innovation and systems thinking to food safety & quality management within the FoodTech sector.

Partnership
We act like a natural extension of your team, hands-on and collaborative.
Clarity & Context
We simplify the complex and bring clarity where things feel murky. No jargon.

Enablement
We look for solutions and opportunities to make things happen - in a space often misunderstood or seen to say ‘no’.
Insight-driven
We speak from experience, real data, and what works in practice.
Apollo operates on four principles
What makes Apollo your FoodTech partner of choice
We combine hands-on manufacturing, retail, and FoodTech experience alongside strategic thinking and scalable systems to support faster, safer, launches and growth.
Leadership & Technical Knowledge
Combined to drive pragmatic, high-impact outcomes
Product & Regional Launch
Significant experience across multiple
categories
Scaling Teams from Zero
Built and led agile teams in fast-paced environments
Crisis Management
Resolved complex issues across product types and geographies
M&A Experience
Integrating of businesses without loosing momentum
International Experience
Across Europe, Australasia, and North America

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